I enjoy the process of working with a client on developing ad copy that engages the audience. Copy needs to flex with the medium. Web content will not look like audio ad copy, for example. And of course, copy needs to translate comfortably to an assortment of devices.
Most importantly, audiences are becoming increasingly interested in why a business does what it does and what values it represents. Good ad copy tells that story. The long and the short of it is that sometimes the story of your business is told in a few words and other times it takes a page.
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